Fenix Outdoor acquires Danish outdoordetaljisten Friluftsland



PRESS release Date: 2017-09-11

 

 

FRILUFTS RETAIL EUROPE AB HAS SIGNED AN AGREEMENT TO ACQUIRE THE DANISH OUTDOOR RETAILER FRILUFTSLAND A/S

Frilufts Retail Europe AB is a wholly owned subsidiary of Fenix Outdoor International AG.

Friluftsland is a Danish chain of stores specialising in outdoor pursuits. The chain consists of 9 stores and e-commerce. The company was founded in 1980 and has since its inception had the mission to sell quality products and offer the best customer service. The company has a turnover of around MEUR 15. The acquisition is supposed to be completed in the beginning of October of this year and is expected to have a limited impact on the group’s profit for the year 2017.

Frilufts Retail Europe consists of Swedish Naturkompaniet, Finnish Partioaitta and German Globetrotter, what are the local leading stakeholders regarding the sale of products for outdoor activities and travel. The total number of stores is 60 pieces, of which 32 in Sweden, 16 in Finland and 12 in Germany. The company conducts also sales on the Internet via respective businesses, e-commerce.

For further information please contact

Martin Nordin, CEO Fenix Outdoor International AG, +41 797 992758.

This information was before the publication of inside information. Fenix Outdoor International AG is obliged to publish this information under the EU marknadsmissbruksförordning. The information was submitted by the person above for publication on september 11, 2017 at 08 30. .



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